
Tabacalera Perdomo S.A. announced that they have forged a marketing alliance with Cubavera
®, a division of apparel giant Perry Ellis International to manufacture and market Perdomo-branded 'Cubanesque' shirts known as guayaberas. The company announced that Perdomo Guayaberas are available immediately at select tobacconists across the country.
The guayabera is a loose-fitting, pleated shirt that is an iconic symbol of Cuban culture, enjoying a renaissance in popularity and a devoted following in the United State. They stylistic, distinctive Perdomo Guayabera is available in four (4) basic styles: 1) a 'traditional' Tabacalera Perdomo 4-pockey guayabera made of linen and cotton (available in three colors); 2) a 'casual' black EDICION de SILVIO
® with copper and silver embroidery; 3) a 'casual' ivory ESV 1991
® with brown embroidery; and 4) a 'casual' two-tone black and white La Tradicion Perdomo Reserve
®. All Perdomo Guayaberas are available in sizes ranging from medium to XXXL with a suggested retail price of $50.00 each.
"Perry Ellis International and the Cubavera
® brand are renowned in the fashion industry for their high quality and innovation, attributes that are quite similar to ours," stated Nick Perdomo, president of Tabacalera Perdomo. "We are honored to be part of this working relationship that will provide cigar enthusiasts with quality Perdomo apparel."