FOR IMMEDIATE RELEASE
July 17, 2003
Contact: Arthur Kemper (305) 627-6700
marketing@perdomocigars.com

RTDA 2003: PERDOMO DEBUTS NEW PERDOMO RESERVE® LINE

To be produced in the round with new wrapper and sizes

MIAMI - Tabacalera Perdomo S.A. formally announced today that third-generation Cuban cigar maker Nick Perdomo, Jr. will introduce an extension of its award-winning La Tradicion Perdomo Reserve® at the 2003 RTDA Exhibition to be held in Nashville from August 3 - 6 at the Opryland complex. Crafted "in the round", the new brand extension will symbolize the popular and diverse convergence of genuine African Cameroon wrappers with all-Cuban seed Nicaraguan tobaccos. The new La Tradicion Perdomo Reserve® Cameroon will also be presented in a total of nine distinctive vitolas carefully packaged in contemporarily new and innovative 8-9-8 Spanish cedar boxes.

The debut of La Tradicion Perdomo Reserve® Cameroon series features a special, highly scrutinized blend of double-aged, Cuban-seed tobaccos grown and fermented on the Perdomo family plantation in the highly fertile region of Esteli, Nicaragua. Cigar production is limited to only the most experienced rollers - all grade seven tabaqueros that work in specially-assigned quarters at the Tabacalera Perdomo factory in Esteli. Nick Perdomo, Sr. has personally selected and hand-picked each superb and flavorful African Cameroon wrapper leaf that tenderly graces the cigar's flawlessly round exterior. The La Tradicion Perdomo Reserve® Cameroon bursts with complex flavors and sweet, tangy spices with a long and earthy finish and is available in nine distinctive sizes: the "F" (4 3/4" x 44/56/52 figurado); "R" (5" x 54 robusto); "D" (5 1/4" x 32/54/32 diadema); "E" (6" x 54 epicure); "P" (5 1/2" x 55 perfecto); "C" (7" x 54 churchill); "B" (6" x 54 belicoso); "V" (6 3/4" x 32/56/32 figurado) and the widely celebrated "X" (7" x 54 torpedo).

All La Tradicion Perdomo Reserve® Cameroon cigars are delicately presented in compact Spanish cedar 8-9-8 boxes to provide optimum shelf and humidor space for retailers and serious cigar connoisseurs alike. Voted as "Cigar of the Year" by both the Robb Report and the European Cigar Cult Journal, this precious and exquisite convergence of diverse African and Nicaraguan tobaccos retails between $5.75 and $8.40 per cigar.

Tabacalera Perdomo S.A. is one of the finest and most distinguished premium cigar manufacturers in the world. Headquartered in Miami Lakes, Florida, with manufacturing and agricultural facilities in Esteli, Nicaragua, Tabacalera Perdomo is a closely held, family run company, whose highly acclaimed cigar brands include Edicion de Silvio®, Estate Seleccion Vintage 1991®, La Tradicion Perdomo Reserve®, Perdomo Reserve Limited Golf Edition®, Perdomo Lot 23®, and Perdomo Fresco®. To discover more about Tabacalera Perdomo, call 1-888-642-5797 or log onto to their website at www.perdomocigars.com.




Tabacalera Perdomo, S.A. • 5150 N.W. 167th Street • Miami Lakes, Florida 33014
(888) 642-5797 • (305) 627-6700 • Fax (305) 627-6414